Effective Date: Sep 10, 2025
Lumber Marketplace, LLC, doing business as ProPortals (“ProPortals,” “we,” “us,” or “our”)
provides a software platform and related services that allow Companies to create and manage
branded customer portals for commercial transactions, payments, and account management
(the “Service”).
This Privacy Policy (“Notice”) describes how we collect, use, disclose, and protect personal
information when you use the Service. For purposes of this Notice, the following definitions
apply (consistent with the ProPortals Terms of Service):
This Notice applies to all individuals who access or use the Service, including Companies,
Company Users, and End Customers.
This Notice does not cover information collected by ProPortals for other purposes, such as
marketing. Please refer to our Website Privacy Policy for those practices.
While using the Service, Companies, Company Users, and End Customers may input or
transfer electronic data into the ProPortals systems (“Customer Data”). Customer Data may
include personal information such as:
ProPortals may also collect usage data (log-ins, clicks, activity, and technical information) to operate and improve the Service.
ProPortals retains personal information for as long as necessary to provide the Service, comply
with legal obligations, resolve disputes, and enforce agreements. We may retain and use
aggregated or anonymized information indefinitely. This data does not identify individuals or
Companies and may be used or sold for analytics, benchmarking, or commercial purposes.
ProPortals may transfer personal information to trusted service providers and subprocessors
that support delivery of the Service. These include hosting providers, payment processors, SMS
messaging services, analytics providers, and similar vendors.
We require subprocessors to process personal information only as necessary to provide their
services to ProPortals and in accordance with applicable law. A current list of subprocessors is
available upon request.
5.1 From Companies
ProPortals processes Customer Data under the direction of Companies. Companies are
responsible for ensuring they have the right to collect, use, and share personal information
before transferring it to ProPortals for processing.
5.2 From You
We may collect information directly from you when you:
5.3 Passive Collection
We automatically collect certain technical information such as IP address, browser type,
operating system, referring/exit pages, usage logs, clickstream data, and cookies to operate and
improve the Service.
By design, the Service enables transparency between Companies and their End Customers.
Company Users and End Customers may see each other’s names, roles, email addresses,
and/or phone numbers in the context of portal activity (such as order placement, fulfillment, or
support). This visibility is an essential feature of the Service. By using the Service, you
acknowledge that such contact information will be shared between Companies and their End
Customers.
If you seek to access, correct, or delete inaccurate personal information processed by
ProPortals, you should first contact the Company that manages the portal you use. If you cannot
obtain assistance from the Company, you may contact us directly at privacy@proportals.com.
We will process your request within a reasonable timeframe, subject to applicable law and
contractual obligations.
If you provide personal information about someone else (for example, your employee or
customer), you must ensure you are authorized to disclose that information and that all required
notices and consents have been obtained.
ProPortals uses personal information solely for the purposes of providing, operating, and
improving the Service. We do not use Customer Data or End Customer data for our own direct
marketing or advertising purposes.
ProPortals does not sell personal data. We may, however, create, use, license, or sell
aggregated and/or anonymized data derived from Customer Data or usage of the Service,
provided that such data cannot reasonably be used to identify any individual or Company. Such
datasets may be used for purposes including:
When we create or share anonymized datasets, we take steps to ensure they cannot
reasonably be re-identified.
When you make payments through the Service:
We maintain administrative, technical, and physical safeguards designed to protect personal
information from unauthorized access, disclosure, or use. While we take reasonable measures
consistent with industry standards, no system can be guaranteed 100% secure.
Certain state privacy laws, including the California Consumer Privacy Act (CCPA) as amended
by the California Privacy Rights Act (CPRA), provide residents with rights regarding their
personal information. Depending on your state of residence, you may have the right to:
You or your authorized agent may exercise these rights by contacting us at privacy@proportals.com. We will verify your request as required by applicable law.
ProPortals and its service providers use cookies and similar technologies for authentication,
session management, analytics, and to improve the Service. You may disable cookies in your
browser, but certain features may not function properly.
We share personal information only as necessary to provide the Service, including with:
We do not sell personal information.
If you have questions or complaints about this Notice, please contact us at:
ProPortals Privacy Team
417 W. 7th Street, #877
Columbia, TN 38402
Email: privacy@proportals.com
We will provide an initial response within 15 business days and attempt to resolve your inquiry within 45 business days or a reasonable extended period where necessary.
We may update this Notice from time to time to reflect changes in our practices. Material
updates will be posted to our website or communicated through the Service. Your continued use
of the Service after the effective date of any change constitutes your acceptance of the updated
Policy.